I'd like to thank me... for believing in me.
I worked with Chameleon Collective to expand their visual identity for Snoop Dogg’s new coffee line Indo XYZ. The brand itself has a striking visual language and I had so much fun bringing this creative to life! I laid a foundation rich with nostalgia, film dust and texturing. I then sprinkled in some tonal split screens, glitch cuts and illustrated overlays. Much like Snoop's professional career, this video keeps you guessing with a surprise at every turn.