No Artificial Flavors . Some Artificial Intelligence.
This is a spec piece, labor of love, and an experiment that myself and Director Jamieson Muholland collaborated on. We wanted to blend generative AI video with real film and see how far we could go with the integration.
We didn't make it easy for ourselves either - we purposely created a spot around elements we knew would be very difficult to generate. Flowing liquid with caustics and internal reflection, effervescent environments with realistic movement, and fruit that felt fresh and filmed.
We had one huge advantage in that Jamieson had already shot the footage. We knew the camera, we knew the lens, we knew the lighting. We then generated hyper-specific JSON prompts using a variety of still and video models to create supplementary footage that felt cohesive.