Whoever said a mop bucket couldn't be sexy? Not me.
This was a really fun piece I worked on for Zoro manufacturing. The brief was simple - showcase our products in the cleanest, snappiest way possible. There was very little messaging, and only 15 seconds to make this spot sing.
I opted for a kaleidoscope composition that is bursting with energy and exuding with personality. Thankfully, the guidelines had a limited, bright color palette which ensured the products 'popped' sufficiently and the shadows felt crisp and delicious.